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The Latest Social Media Trends What’s Happening in UK and US Platforms – 7 social media trends you need to know in 2023


Social media has become a crucial part of our daily lives and it’s constantly evolving. As we move into 2023, there are some exciting new social media trends emerging in both the UK and US platforms.

From Snapchat becoming more mainstream to Instagram losing viewers and ad revenue, Twitter winning in the news industry to YouTube Red expanding to India – there’s a lot happening!

In this blog post, we’ll delve into the latest social media trends you need to know about so you can stay ahead of the game. So grab your phone and let’s dive in!

Snapchat is Becoming More Mainstream

Snapchat is no longer just for teenagers and millennials. The popular social media platform has been steadily gaining popularity among a wider audience, including older generations and businesses.

Snapchat’s recent redesign, which separated personal content from brand content, has made the platform more user-friendly for both individuals and companies.

This change has attracted more brands to advertise on Snapchat, leading to an increase in revenue for the company.

Social Media Trends

Moreover, Snapchat’s AR (augmented reality) filters have become a viral sensation across all age groups. From dog ears to flower crowns, these fun filters have brought joy and entertainment to millions of users worldwide.

Additionally, Snap Originals – original shows produced by Snapchat – are becoming increasingly popular among users. These short-form series cover various genres such as drama, comedy and reality TV.

It’s clear that Snapchat is expanding its reach beyond its initial target audience. With new features being added frequently and growing advertising options available for businesses big or small alike- we can only expect further growth in the coming years.

Instagram Loses Viewers and Ad Revenue

In recent years, Instagram has been one of the most popular social media platforms not just in the UK and US but around the world. However, recent reports show that it is losing both viewers and ad revenue.

One reason for this could be due to the increasing popularity of newer apps like TikTok which offer a different type of content and engagement.

Additionally, there has been growing concern over Instagram’s algorithm which favors paid advertising over organic reach, leading to frustration among users.

Social Media Trends

Another factor could be the rise of influencer fatigue where followers are becoming less interested in sponsored content and more concerned with authenticity and transparency from those they follow.

This shift towards genuine connections rather than polished aesthetics may have contributed to Instagram’s decline in user engagement.

Despite these challenges, Instagram remains a key platform for businesses looking to connect with consumers through visual storytelling. As such, it will be interesting to see how the app responds to these changes and adapts its strategy moving forward.

Twitter is Winning in the News Industry

Twitter has established itself as a go-to platform for breaking news, making it the number one choice for journalists and media outlets. The micro-blogging site offers unmatched speed in delivering real-time updates on events happening around the world.

The platform’s algorithm is designed to show users tweets that are relevant to their interests, including news stories. This feature ensures that Twitter users can stay informed about current affairs without having to sift through irrelevant content.

In addition, Twitter allows journalists and media organizations to verify their accounts, giving them an added level of credibility when sharing information with their followers.

Social Media Trends

Verified accounts also give users more confidence in the accuracy of the news they consume on the platform. Twitter’s popularity among journalists has led to many high-profile individuals using it as a primary means of communication with their audience.

From politicians announcing policy changes to celebrities commenting on current events, Twitter has become an essential tool for public figures looking to engage with their fan base.

Twitter’s dominance in the news industry shows no signs of slowing down anytime soon as its ability to deliver up-to-the-minute coverage remains unparalleled by any other social media platform.

YouTube Red expands to India

YouTube Red, the premium subscription service from YouTube, has recently expanded its services to India. This move is a significant step for the streaming giant, as India presents a massive potential market with over 1 billion people.

The expansion of YouTube Red in India offers users access to ad-free videos and exclusive content that is not available on regular YouTube. The platform also allows offline playback and background play options which enhance user experience.

YouTube’s decision to expand into India comes as no surprise given the increasing demand for online video content in the country. Many other streaming platforms have already made their way into Indian markets.

however, with its vast library and unique offerings such as original programming, YouTube Red has an advantage that could put it ahead of competitors in this space.

Social Media Trends

This move by YouTube demonstrates its commitment towards bringing its premium services to more consumers across different regions globally.

With new subscribers coming on board regularly due to these expansions, it’s clear that there is still plenty of room for growth within the online streaming industry.

Facebook Continues to Grow

Facebook has been a social media giant for more than a decade now, and it is still growing strong. The platform has more than 2.7 billion monthly active users worldwide, making it the largest social network in terms of user base.

In recent years, Facebook has added several new features to its platform to keep up with changing trends and user demands. These include Facebook Watch, which allows users to watch videos on the platform.

Facebook Marketplace, which enables buying and selling items within local communities; and Messenger Rooms, a video chatting feature that can accommodate up to 50 people.

Moreover, the company’s advertising revenue continues to soar as businesses rely heavily on social media platforms for marketing purposes. In 2020 alone, Facebook generated $84.17 billion in ad revenue globally.

Social Media Trends

Facebook also plays an essential role in connecting people around the world through various groups and pages based on shared interests or affiliations such as hobbies or political views.

Despite some controversies surrounding privacy concerns and misinformation issues over time, it seems that Facebook will continue its growth trajectory well into the future.

Google+ is a ghost town

Google+ was once hailed as the next big thing in social media, but it never quite lived up to the hype. In fact, many people have described it as a “ghost town” – a platform that’s deserted and devoid of any real activity.

There are several reasons why Google+ failed to gain traction. For one, it simply came too late to the game. Facebook had already established itself as the dominant player, and there was little room for another competitor.

Additionally, Google+ lacked some of the key features that made other platforms so popular. It wasn’t particularly user-friendly or intuitive, and it didn’t offer anything truly unique or innovative.

Social Media Trends

Ultimately, Google+ struggled to attract users and keep them engaged. While some die-hard fans still use the platform today, most people have moved on to other social networks that better meet their needs.

Despite its failure to take off, however, Google+ remains an interesting case study in what not to do when launching a social media platform.

Pinterest is on the rise

In recent years, Pinterest has become one of the most popular social media platforms in the world. With over 400 million active monthly users, it’s no surprise that businesses and individuals alike are using this platform to promote their products and services.

One reason for its popularity is its visual nature – it allows users to create boards filled with images related to their interests. This makes it perfect for fashion brands, home decor companies and more.

Social Media Trends

Another factor contributing to Pinterest’s growth is its ability to drive traffic back to websites. Pins can be linked directly back to a website or blog post, making it an effective way of generating leads.

Pinterest also recently launched new features such as Story Pins which allow creators to add videos, voiceover narration and more detailed information about their content.

Pinterest is becoming a go-to platform for both personal and business use due to its visually appealing interface and ability to drive traffic.


Here are some frequently asked questions and answers about the latest social media trends:

Q: What is the most popular social media platform?
A: Facebook continues to be the most widely used social media platform worldwide, with over 2 billion monthly active users. However, other platforms like Instagram and Snapchat are gaining popularity, especially among younger demographics.

Q: Is Twitter still relevant?
A: Yes! In fact, Twitter has established itself as a go-to source for breaking news and live events coverage. The platform continues to be popular among journalists, politicians, celebrities, and everyday users alike.

Q: Should I invest in advertising on social media?
A: It depends on your business goals and target audience. Advertising on social media can be a cost-effective way to reach a large audience quickly. However, it’s important to have a clear strategy in place before investing in ads.

Q: How can I stay up-to-date with the latest social media trends?
A: Follow industry leaders and influencers on social media platforms like Twitter or LinkedIn. Attend conferences or webinars focused on digital marketing or social media trends. And of course, read blogs (like this one!) that cover the latest news and insights.

Remember that these are just a few of the many questions surrounding social media trends. As technology evolves at an increasingly rapid pace, there will always be new questions to ask – but also exciting opportunities for businesses looking to capitalize on these changes!


Social media trends are ever-changing and it’s important to stay up-to-date with the latest news. Snapchat is becoming more mainstream, Instagram is losing viewers and ad revenue while Twitter is winning in the news industry.

However, It’s clear that businesses need to adapt quickly to these changes if they want to stay relevant online. By keeping an eye on these emerging trends in both UK and US platforms, you can ensure that your brand stays ahead of the curve.

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